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Blueair Expands Into Aroma Category with Unilever Fragrance House

The collaboration debuts with a set of four refined blends designed to pair with the Blueair DreamWell Humidifier.

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By: Lianna Albrizio

Associate Editor

Blueair, a global leader in air wellness, has forged a first-of-its-kind partnership with Unilever Fragrance House to expand into the aroma category. Together, they aim to redefine how air care, scent and sensory design can work in harmony to enhance well-being, helping people feel more refreshed and recharged. “We believe well-being begins with the air you breathe,” said Andy Lu, CEO of Blueair. “This expansion into aroma, with the expertise of Unilever Fragrance House, is the natural nex...

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